Getting Old And New Marketing Mediums To Work Together
- by Andrew Vesey (Published in GlobalCMO The Magazine)
Hands up those of you who are content to be trapped in no-mans land, in the constant battle between the Marketing mediums of the past and the leading edge technologies and innovations of today… Continue reading
Sharing his expertise with our readers on planning your print – Andrew Vesey details his tips on how to review, remove, replace, repurpose, forecast and buy in bulk all while ensuring you keep control of your brand.
Below is a snippet from the beginning of Andrew’s Brand Quarterly article. To read the full article get your… Continue reading
If you happen to be in Edinburgh and ask for a recommendation for QR codes or AR you’ll quickly get pointed in the direction of our very good friend Graeme Golden. His passion for everything QR/AR made him the ideal selection for Brand Quarterly’s feature article on ‘Augmented Reality’.
Below is a snippet from… Continue reading
Two of the most common questions I am asked are:
“We want to strengthen our brand/increase brand awareness, but can’t spare much extra money – What can we do?”
“We need to cut our budgets – How can we do that without affecting our brand?”… Continue reading
The Primary Purpose Of Design Is To Capture Your Reader’s Attention.
You can have fantastic copy, a great service, and a compelling offer, but unless someone actually looks at it, your marketing message doesn’t exist to them. While it is true that the headline is what encourages most people to read… Continue reading
This article has nothing to do with the ‘battle’ between print and the web. It is about how the two forms of media aren’t the same, and why we shouldn’t expect the same results from our marketing efforts.
Both medias have advantages and disadvantages, and finding the right combination of the two can save you time and money, whilst serving to strengthen your brand.
Both medias appeal to… Continue reading
