The Primary Purpose Of Design Is To Capture Your Reader’s Attention.
You can have fantastic copy, a great service, and a compelling offer, but unless someone actually looks at it, your marketing message doesn’t exist to them. While it is true that the headline is what encourages most people to read… Continue reading
This article has nothing to do with the ‘battle’ between print and the web. It is about how the two forms of media aren’t the same, and why we shouldn’t expect the same results from our marketing efforts.
Both medias have advantages and disadvantages, and finding the right combination of the two can save you time and money, whilst serving to strengthen your brand.
Both medias appeal to… Continue reading
Check out the launch of the 2012 Chevy Sonic. General Motors took it quite literally, sending the car careening off a tower of containers… Continue reading
Love a good movie? Well, we love a good movie poster.
Check out the first in our ‘Movie Poster Series’ of adverts.
We all want to have a great marketing plan in operation – and if you’re anything like me you want it now.
The down side for us ‘now-bees’ is that it takes time to plan and implement a full marketing system. So, for those… Continue reading
