Blog Archives
Posts Tagged ‘Employees’
Tuesday, February 5th, 2013
In This Issue:
- • Use Your Brand To Build Your Business
- • Franchising As A Global Growth Strategy
- • Who’s In Control Of Your Brand?
- • Time To Give Your Brand A ‘Vision’ Checkup
- • Branding And Small Businesses
- • An Exit Strategy Can Grow Your Business
- •
Tags: Brand Management, Brand Promise, Brand Quarterly, Brand Values, Branding, Employees, Graphic Design, Growth Opportunities, Hootsuite, Identity, IP, Keywords, Magazine, Marketing, Social Media, Strategy
Posted in Blog, Brand Quarterly Magazine | No Comments »
Monday, August 27th, 2012
Your Brand’s Promise Delivery System
With every promise you make as part of your brand, you need to deliver – It’s that simple.
Ensuring you always deliver isn’t quite as simple.
What you need is a Promise Delivery System (or PDS for short).
Your promise delivery system is part of your overall operations manual (hopefully you… Continue reading
Tags: Brand Management, Brand Promise, Brand Quarterly, Brand Values, Branding, Employees, Strategy
Posted in Blog, Brand Quarterly Magazine, Branding | No Comments »
Thursday, February 23rd, 2012
Get More Bang for your Branding Buck
Two of the most common questions I am asked are:
“We want to strengthen our brand/increase brand awareness, but can’t spare much extra money – What can we do?”
“We need to cut our budgets – How can we do that without affecting our brand?”… Continue reading
Tags: Brand Management, Brand Quarterly, Branding, Budgets, Employees, Identity, Magazine, Print, Reviewing, Stationery, Strategy
Posted in Blog, Brand Quarterly Magazine, Branding | No Comments »
Monday, October 10th, 2011
Managing Your Brand
It’s a good idea to get one person to take responsibility for your brand strategy – if you can’t do it yourself, appoint a qualified employee or outsource it instead.
All of your employees will play a crucial part in managing your brand, because how they… Continue reading
Tags: Brand Management, Brand Promise, Branding, Employees, Growth Opportunities, Reviewing
Posted in Blog, Branding | No Comments »
Monday, October 10th, 2011
Building Your Brand
Once you’ve defined your brand values and your customers’ needs, you can start to build your brand by consistently communicating your brand values.
Remember that every possible contact you have with a customer or potential customer needs to reinforce your brand values… Continue reading
Tags: Brand Name, Brand Values, Branding, Employees, Slogan, Stationery, Tag Line, Website
Posted in Blog, Branding | No Comments »
