Use Your Brand To Build Your Business
- by Andrew Vesey (Published in Brand Quarterly)
So you’ve been reading that getting your Brand right is really important. In fact, it seems everyone says a strong Brand is key to building a successful business.
But why?
There’s no point in telling you all… Continue reading
Making Sure Your Brand Meets Your Vision
- by Andrew Vesey (Published in Brand Quarterly)
A strong and consistent Brand is great. In fact, it’s what we all want, right?
But what good is this Brand Strength and Consistency without Direction?
If your Brand message is focused in the wrong direction… Continue reading
In This Issue:
Do you know the feeling, when you meet someone and instinctively think “wow, this is someone I’d love to work with”? That’s how I felt when I first spoke with Andrea Gardner of Purple Feather. Her experience and global success with her powerful viral video ‘The Power Of Words’ turned out to be the… Continue reading
As a social media scientist, Managing Director of Social B2B and the UK Ambassador for HootSuite, Allan Blair Beaton’s passion for social networking and all things web makes him one of Brand Quarterly’s favourite regular contributors.
In this issue Allan shares his experience with our readers on the key components of a successful social… Continue reading
If you happen to be in Edinburgh and ask for a recommendation for QR codes or AR you’ll quickly get pointed in the direction of our very good friend Graeme Golden. His passion for everything QR/AR made him the ideal selection for Brand Quarterly’s feature article on ‘Augmented Reality’.
Below is a snippet from… Continue reading
