Blog Archives

Posts Tagged ‘Brand Management’

Get Growing!

Wednesday, June 5th, 2013

Use Your Brand To Build Your Business
- by Andrew Vesey (Published in Brand Quarterly)

Brand Quarterly

So you’ve been reading that getting your Brand right is really important. In fact, it seems everyone says a strong Brand is key to building a successful business.

But why?

There’s no point in telling you all… Continue reading

Control Your Brand’s Destiny

Wednesday, May 29th, 2013

It’s Your Brand? So Who’s At The Wheel?
- by Fiona Vesey (Published in Brand Quarterly)

Brand Quarterly

It seems simple enough:
Brand Power = Success

So why leave it to chance?

With a multitude of internal and external Brand requirements, coupled with the number of individuals and companies involved in delivering… Continue reading

Brand Quarterly – Feb 2013 Issue Out Now

Tuesday, February 5th, 2013

Brand_Quarterly_2_2_Feb2013

In This Issue:

  1. • Use Your Brand To Build Your Business
  2. • Franchising As A Global Growth Strategy
  3. • Who’s In Control Of Your Brand?
  4. • Time To Give Your Brand A ‘Vision’ Checkup
  5. • Branding And Small Businesses
  6. • An Exit Strategy Can Grow Your Business

Teaser: Think Ink – Real Print Management

Wednesday, November 28th, 2012

Brand Quarterly

Sharing his expertise with our readers on planning your print – Andrew Vesey details his tips on how to review, remove, replace, repurpose, forecast and buy in bulk all while ensuring you keep control of your brand.

Below is a snippet from the beginning of Andrew’s Brand Quarterly article. To read the full article get your… Continue reading

Augmented Reality

Friday, November 23rd, 2012

Brand Quarterly

 

If you happen to be in Edinburgh and ask for a recommendation for QR codes or AR you’ll quickly get pointed in the direction of our very good friend Graeme Golden. His passion for everything QR/AR made him the ideal selection for Brand Quarterly’s feature article on ‘Augmented Reality’.

Below is a snippet from… Continue reading

Your Brand’s IP Toolkit

Thursday, November 22nd, 2012

Brand Quarterly

 

Quoted in the Legal 500 directory as “the best IP litigator in the marketplace”, Rachael Parman (head of the IP litigation and Retail teams at Manches) was the perfect selection for one of Brand Quarterly’s lead stories ‘Protecting Your Brand.’

Rachael kindly shares her expertise with our readers on trade marks, design rights… Continue reading