Whether you have a 5 page or 50 page web site, follow these simple rules and you’ll be well on your way to web success:
Have a target audience.
You’ll want to plan your site differently if you’re targeting CEOs as opposed to teenagers.
Focus on the audience.
Don’t forget -… Continue reading
This article has nothing to do with the ‘battle’ between print and the web. It is about how the two forms of media aren’t the same, and why we shouldn’t expect the same results from our marketing efforts.
Both medias have advantages and disadvantages, and finding the right combination of the two can save you time and money, whilst serving to strengthen your brand.
Both medias appeal to… Continue reading
