How designs are ‘magically’ created is something that is shrouded in mystery for a lot of people. In order to help you understand the who, what, when, why and how of it all, here is a break down of the design process.
It’s important to know that every designer is different but this gives you a good… Continue reading
What does red taste like?
How does green feel?
How reliable is yellow?
A number of studies over the years have shown that humans make a subconscious judgement regarding a product, brand or person within 90 seconds of initial contact. This judgment influences every thought and interaction they have from then on.
Even if… Continue reading
We all know that it’s important to make a good impression visually. So with that in mind, here are a few basics you should check to make sure you are putting your best foot forward. Each area could be an article (or three) on its own, so I will give you the basics to build your… Continue reading
One of the most important parts of the creative process is the design briefing. The majority of issues in design projects can be traced back to poor communication – most of which can be solved during the briefing stage.
Let them do their job as a creative, but make sure you communicate your needs thoroughly at the… Continue reading
The Primary Purpose Of Design Is To Capture Your Reader’s Attention.
You can have fantastic copy, a great service, and a compelling offer, but unless someone actually looks at it, your marketing message doesn’t exist to them. While it is true that the headline is what encourages most people to read… Continue reading
This article has nothing to do with the ‘battle’ between print and the web. It is about how the two forms of media aren’t the same, and why we shouldn’t expect the same results from our marketing efforts.
Both medias have advantages and disadvantages, and finding the right combination of the two can save you time and money, whilst serving to strengthen your brand.
Both medias appeal to… Continue reading
