Like it or not, fear is a factor in all of our decision making.
Whether it controls us or we control it, fear is still there.
So, how can we help our potential customers overcome the ‘brand fear’ they experience and enable them to choose us over our competition?
There are a combination… Continue reading
With every promise you make as part of your brand, you need to deliver – It’s that simple.
Ensuring you always deliver isn’t quite as simple.
What you need is a Promise Delivery System (or PDS for short).
Your promise delivery system is part of your overall operations manual (hopefully you… Continue reading
What does red taste like?
How does green feel?
How reliable is yellow?
A number of studies over the years have shown that humans make a subconscious judgement regarding a product, brand or person within 90 seconds of initial contact. This judgment influences every thought and interaction they have from then on.
Even if… Continue reading
We all know that it’s important to make a good impression visually. So with that in mind, here are a few basics you should check to make sure you are putting your best foot forward. Each area could be an article (or three) on its own, so I will give you the basics to build your… Continue reading
We all know at least one person who never seems to have a nice word to say about any product or service they use.
The food and service in restaurants is always lousy, people always take too long to answer help line calls, the hotel beds are hard, that digital camera just doesn’t work like it should… Continue reading
We’re currently busy working on the next issue of Brand Quarterly. It’s shaping up nicely, with a few new contributors from the UK to bolster our growing list of international experts.
Visit the issue archive on the site and make sure you haven’t missed any of the great articles so far…
