Who Is Responsible For Developing A Franchisee’s Business?
by Euan Fraser, AMO Consulting (Published in Brand Quarterly)
If you listen to most franchisors there’s a simple answer – the franchisee. It’s obvious that’s what they’re here to do. It’s the franchisee’s business so it’s up to them to drive it, grow… Continue reading
Use Your Brand To Build Your Business
- by Andrew Vesey (Published in Brand Quarterly)
So you’ve been reading that getting your Brand right is really important. In fact, it seems everyone says a strong Brand is key to building a successful business.
But why?
There’s no point in telling you all… Continue reading
It’s Your Brand? So Who’s At The Wheel?
- by Fiona Vesey (Published in Brand Quarterly)
It seems simple enough:
Brand Power = Success
So why leave it to chance?
With a multitude of internal and external Brand requirements, coupled with the number of individuals and companies involved in delivering… Continue reading
Making Sure Your Brand Meets Your Vision
- by Andrew Vesey (Published in Brand Quarterly)
A strong and consistent Brand is great. In fact, it’s what we all want, right?
But what good is this Brand Strength and Consistency without Direction?
If your Brand message is focused in the wrong direction… Continue reading
In This Issue:
In This Issue:
